Moo Boutique Head Office

Moo Boutique’s creator Jen McKenna is passionate about offering high fashion pieces that are wearable in everyday life. Jen started out buying, instagramming and modelling the clothes herself to ensure her clients could see the vision she had for each piece and how it could be styled. Just a few years down the line and the Moo formula is now being rolled out and embraced by a network of women who want to be a part of the Moo Crew (Moo Crew is the group name for the Moo franchise network). It’s becoming clear through the success of the Moo Crew that women want to be a part of something bigger where they feel supported but where they can still be their own boss and call the shots. Now, with the support of the growing Moo franchise and the fashion and business expertise of Jen, these women have the power to do this. Every Moo Boutique has its own personal identity which lends itself to serving its local market. Jen has a brilliant eye for fashion and buys weekly, which means that each shop has rails jam-packed with a continuous, distinctive collection and constantly changing supply of fabulous fashion. It is also vital to know that each boutique is unique in its product mix because they have been handpicked by the boutique owners to match the needs of their customer. As each shop is in a different location, Moo understands how important it is to provide pieces that reflect these different customers.